Alignment StrategistFor founders & high performance leaders
Geoffrey Schmidt
Find your X-Ray

For business owners, founders and leaders who are ready to go beyond the obvious

Geoffrey Schmidt in a navy blazer and white T-shirt

Stop asking
“what should I do?”

Start seeing what’s actually producing it.

Meet the AOC X-Ray. Like an MRI, it shows the layers shaping your decisions, so you can decide clearly.

$1,250. Reviewed personally by Geoffrey. Full refund before you submit.

( 01 )

Something
brought you here.

You've built it. The titles, the wins, the reputation. By every visible measure, you're winning.

And still, something feels off. Maybe the effort feels heavier than it should. Maybe success doesn't land the way you expected. Or maybe you can see what's next but something keeps it just out of reach.

The hardest patterns to see are often the ones you are standing inside of.

( 02 )

Who this
is for

Ready to find out what's next

You've built enough to know that the obvious answer isn't always the real answer.

You're looking for someone who can see what you can't, or what you are too close to see clearly. Someone to name the pattern, and expose what's actually shaping the outcome.

This work is for leaders and high performers who have already won by most visible metrics and are ready to find out what's next.

If you are ready to see what you've been standing inside of, start with the X-Ray.

Find your X-Ray →
( 03 )

What you're
missing

Most leadership models start in the wrong place.

They begin with actions. Habits. Behaviors. What you do.

But actions are downstream. That's why you can do everything right...and still not feel right.

Until the invisible changes, the visible rarely stays changed.

IdentityValuesBeliefsEverythingElseFollows
Seven layers.
One connected
7
system. Each layer
shapes the one
that follows.

From who you believe yourself to be to the outcomes you create.

The layers you can't see are running the layers you can.

A 7-layer identity-driven performance system

The Alignment Operating Core (AOC) Framework™.

Seven layers. One connected system. Each layer shapes the one that follows, from who you believe yourself to be to the outcomes you create.

See the 7 layers →
( 04 )
Geoffrey teaching the AOC

The AOC X-Ray

Where does your leadership actually shift under pressure?

Just as MRI and traditional X-ray technology reveal what the naked eye can't see beneath your skin, the AOC X-Ray reveals the hidden layers beneath the surface of every result and outcome you experience.

$1,250

One X-Ray. Clearly, privately, in one diagnostic. Full refund before you submit.

Find your X-Ray →
Personalized report
Personal review by Geoffrey
Private 60 minute Results & Interpretation Session
Companion Guide
Optional retake and progress comparison at about 90 days
Leadership X-Ray
See where you are aligned, where you're compensating, and what's driving your decisions.
Alignment X-Ray
How you operate. See what your success may be concealing.
Partnership X-Ray
How partners operate together. See where the partnership is aligned and where it needs greater clarity.
Complete Suite
All three X-Rays, one integrated session. $2,950.
( 05 )

Complimentary - Mini X-Ray - 3 minutes - 10 questions

Not ready yet?
Start with the Mini X-Ray.

1

Tell us where to send it

Your first name and email

Get a window opened for you to see what was once hidden. Professionally, personally and even romantically.

2

Answer 10 questions

About 3 minutes

The same questions as the full X-Ray, with an abridged report, to give you a feel for what the full holds.

3

Get your Mini report

Sent to your inbox

It is not a full X-Ray. It is the first step of the full AOC X-Ray, whenever you're ready.

A window opened. Free, private, and about 3 minutes.

Get your Mini X-Ray

Free. No call. Your answers stay private.

Thanks, there.

Your 10 questions open next. When you finish, your Mini X-Ray report is sent to your inbox.

Prototype: on the live site this step opens Geoff's Fillout form, and Make sends the report email.

( 06 )

I'm Geoffrey Schmidt, Alignment Strategistfor founders and high performance leaders.

About me

Seven businesses built. Three exits. Two decades in and out of martial arts.

What people say the problem is and what is actually producing it are rarely the same thing.

Business, neuroscience, behavioral profiling, hypnotherapy and martial arts kept pointing me toward the same place: the hidden system beneath our decisions, behavior and results. That became the Alignment Operating Core (AOC) Framework™.

Geoffrey Schmidt
Geoffrey Schmidt
Geoffrey teaching the AOC
Credentials
  • Harvard Medical School
  • 7x Founder
  • 3 Exits
  • Creator of the AOC Framework™

“A way of making invisible patterns visible.”

What becomes possible when the pattern becomes visible.

“Nothing short of transformational.”

Working with Geoffrey has been nothing short of transformational. My business has seen a direct 30% increase in sales, and the clarity I've gained has been instrumental not just in operations, but in my confidence as a business owner.

Kayla Coppola, President of KJ Enterprises, Boston, Massachusetts

“In less than 60 days, I've experienced incredible progress.”

Geoff's expertise is unmatched. With a track record of scaling and exiting three successful businesses, he brings a holistic approach that combines mindset and actionable business strategies to drive real results.

Domenica Cheek, President of Avanti Media, Fort Lauderdale, FL

“His message resonated deeply.”

We brought Geoffrey in to deliver the keynote and lead workshops for RCMA's 60th Anniversary Conference. He brought grounded energy, insight, and connection to every space he entered.

Martha Chandler, Events Director of the RCMA, Orlando, FL
JJ

“THIS guy is special.”

I signed off on Geoff for my employer to work with our organization AND I am utilizing his advisory for myself currently. Generally, I am private about stuff like this, but THIS guy is special -- more people need to know there are honest characters doing great work out here.

J.J Raju, Senior Director, APEX Advisors, Inc
25+ media features across three companiesNew York Magazine  ·  Forbes  ·  Newsweek  ·  MTV  ·  Authority Magazine  ·  Palm Beach Illustrated  ·  OK! Magazine  ·  Palm Beach Post  ·  South Florida Parenting  ·  Miami Herald  ·  The Boston Globe

Advisory and Speaking

By inquiry, for founders, leadership teams and events.

Get in touch →

The future favors
the aligned.

See what's producing it.

The AOC X-Ray shows you the 7 layers shaping your decisions. Clearly, privately, in one diagnostic. $1,250. Full refund before you submit.

Not ready yet? Take the free Mini X-Ray

The AOC X-Ray™ Diagnostic Experience

See the pattern behind what keeps repeating.

The AOC family of X-Rays™ gives leaders, founders, high-performing professionals, and business partners a structured way to recognize the patterns shaping how they lead, decide, communicate, and operate, especially when those patterns are difficult to see from inside the situation.

Every AOC X-Ray is personally reviewed by Geoffrey before your private results and interpretation session.

01 · Leadership X-RayHow you lead
02 · Alignment X-RayHow you operate
03 · Partnership X-RayHow partners operate together

See the three X-Rays →

Recognition

The visible problem is not always the real problem.

You do not need to be struggling for something to be misaligned.

Successful people can continue producing results while certain patterns quietly require more time, energy, attention, friction, or leadership capacity than the situation should demand.

Leadership X-RayThings get done, but under pressure you may carry more than you intended, push harder than necessary, over-explain, become less approachable, or receive less ownership back from the team.
Alignment X-RayYou are capable and productive, but decisions may reopen, momentum may stall, certainty may become expensive, or execution may require more mental energy than the situation calls for.
Partnership X-RayThe relationship may function well in many areas while conversations about growth, money, risk, trust, roles, authority, or decision-making repeatedly create friction.

A quiet observation

More effort does not resolve a pattern you have not yet identified.

  • What looks like a communication problem may actually be an ownership problem.
  • What looks like indecision may reflect a pattern that appears when certainty decreases.
  • What looks like partner disagreement may reflect two different definitions of responsible growth, acceptable risk, or decision authority.

The AOC Framework™

Seven interconnected layers beneath the outcome.

What appears at the outcome level often begins several layers earlier.

Explore the framework →

In their words

What leaders noticed after their X-Ray.

“Taking the X-Ray was a complete game changer. The insights we gained were absolutely priceless, giving my partner and I the clarity we needed to bridge our communication gaps.”
Kellen Barten
“For the first time, I could see how my identity affects the way I think, what I feel under pressure, and how I make decisions when it really matters.”
Kesia Duarte
“It clarified that we were not disagreeing about the opportunity. We were using different thresholds for risk.”
Andrew Levine

Founders. Executives. Partners. Across retail, SaaS, professional services, and family enterprise.

Choose your X-Ray

Three X-Rays. Three places alignment can shift.

Each diagnostic examines a different dimension of how you lead, operate, and relate.

Leadership X-Ray report preview
I · Leadership · For founders, executives, senior leaders & managers

AOC Leadership X-Ray™

See what changes when pressure rises.

Identifies how strengths, communication, standards, decision-making, behavior, and ownership patterns can shift under pressure.

  • What changes in my leadership when pressure rises?
  • Where is ownership quietly flowing back to me?
  • Which strength becomes expensive when overused?
Alignment X-Ray report preview
II · Alignment · For high performers navigating internal friction

AOC Alignment X-Ray™

See what your success may be concealing.

For high-performing professionals, founders, and executives who want to examine internal friction around decisions, execution, certainty, momentum, or direction.

  • Which decisions keep reopening?
  • Where am I slowing myself down?
  • What deserves my attention first?
Partnership X-Ray report preview
III · Partnership · For co-founders, partners & executive pairs

AOC Partnership X-Ray™

See where the partnership is aligned and where it needs greater clarity.

For co-founders, business partners, executive pairs, and closely connected leadership relationships.

  • Where are we genuinely aligned?
  • Which differences are becoming structural friction?
  • Where are business decisions becoming trust tests?

The real value

Knowing which questions matter.

You're not buying more information. You're gaining clearer visibility into what matters.

  1. What patterns may be shaping my decisions or leadership in ways I have not fully recognized?
  2. How does pressure influence how I operate?
  3. Which strength may become costly when overused?
  4. What keeps repeating even after I have tried to address it?
  5. Where might ownership be returning to me more often than intended?
  6. Which decisions seem to reopen repeatedly?
  7. Which conversation would benefit from more clarity?
  8. What deserves my attention first?

The full experience

Your X-Ray doesn't end with the report.

A calm, guided progression from clarity to understanding to your next step.

1

See it

Personalized AOC X-Ray Report

A personalized view of patterns, strengths, alignment, and areas of friction or tension, presented as observations to examine, not conclusions imposed on you.

2

Make sense of it

Private 60 Minute Results & Interpretation Session

Geoffrey personally reviews your findings beforehand, then walks through them with you in the context of your real situation.

3

Integrate what matters

Companion Interpretation & Implementation Guide

A thoughtful resource to help you work with the insights that matter most, at your own pace and in the way that best fits your situation.

Companion Guide and 90-Day Progress Comparison

Optional, if you wish

If you want to keep building on what you see.

  • Optional 90-Day Growth Plan
  • Practical implementation tools and exercises
  • Retake the same X-Ray after approximately 90 days, at no additional cost
  • 90-Day Progress Comparison

These resources are entirely optional. There is no required ongoing commitment.

Credibility

Lived first. Studied second. Systematized third.

The point is not the résumé. It is the perspective brought to the interpretation.

01 · OperatorMore than two decades in business and leadership. 7x founder. 3 successful exits. Built companies into national retail distribution, including Disney, Walgreens, CVS, and Whole Foods.
02 · Leadership & human behaviorHarvard Medical School executive education in The Science of Leadership: The Brain, Resilience, and Mindfulness. Paul Ekman Group, METT Advanced. NCI Behavioral Profiler, Level 1. Additional study in NLP and human behavior.
03 · Framework & applicationCreator of the Alignment Operating Core (AOC) Framework™. Leadership and keynote work with audiences of more than 1,000 leaders. Executive workshops and institutional advising engagements.

The invitation

Choose the X-Ray that fits what you want to understand right now.

$1,250

One X-Ray Diagnostic Experience. Because Geoffrey personally reviews and interprets every X-Ray, only a limited number are taken each month.

After secure checkout, select your X-Ray and complete it. Your private Results & Interpretation Session follows.

Your experience includes

  • Personalized AOC X-Ray™ Report
  • Personal review of your findings
  • Private 60-Minute Results & Interpretation Session
  • Companion Interpretation & Implementation Guide
  • Optional X-Ray retake at approximately 90 days
  • 90-Day Progress Comparison
  • Optional 90-Day Growth Plan and practical implementation tools
Refund terms
  • Full refund if you cancel before you take or submit the diagnostic.
  • No refund after responses are submitted or the report is delivered, because the report is personalized and personally reviewed.
  • Reschedule your Results Session up to 48 hours before. One free reschedule.
  • If a technical issue blocks completion, contact us within 7 days for a fix or re-issue.

A more complete view

The AOC Complete X-Ray Suite™

Three lenses. A more complete picture.

In some situations, one X-Ray gives you the clarity you need. In others, it helps to look across how you lead, how you operate, and how you work with a partner.

Leadership X-Ray™ · How you leadAlignment X-Ray™ · How you operatePartnership X-Ray™ · How we operate together

Includes 1 integrated session covering all three lenses. Partnership covers buyer and partner.

$2,950Choose Suite - $2,950 →

For teams & organizations

When the X-Ray extends beyond the individual.

AOC X-Ray experiences can also be adapted for groups navigating shared decisions, communication, leadership, or alignment.

Executive & Leadership Teams

Shared patterns across leadership, decisions, communication, and alignment.

Founders & Partner Groups

Roles, trust, growth, risk, and decision dynamics.

Leadership Groups

Individual insight considered within a shared leadership environment.

Strategic Offsites

A focused diagnostic lens for the conversations that matter most.

Speaking Engagements

Extend key insights beyond the room through a tailored diagnostic experience.

Custom Organizational Engagements

Designed around the people, context, and questions most relevant to the organization.

Fit

Is the AOC X-Ray the right lens for you?

This may be a strong fit if you

  • Are already successful, but notice something keeps repeating
  • Sense that certain situations require more effort, attention, or energy than they should
  • Want a clearer view of patterns that are difficult to see from inside your own situation
  • Prefer specificity and context over a generic personality label
  • Are open to examining what the findings show

Another approach may be more useful if you

  • Primarily want a personality type or trait label
  • Mainly want confirmation of an interpretation you have already made
  • Expect a diagnostic by itself to create change
  • Require guaranteed financial, behavioral, or performance outcomes
  • Are seeking therapy, diagnosis, or a clinical psychological assessment
How is the AOC X-Ray different from DISC, Myers-Briggs, StrengthsFinder, or other assessments?

Personality assessments can be useful for describing preferences, tendencies, or traits. The AOC X-Ray is designed for a different purpose. It examines seven interconnected layers: identity, values, beliefs, habits, behaviors, actions, and outcomes. Rather than giving you another label, the X-Ray provides a contextual view of recurring patterns that are useful to understand more clearly.

How personalized is my AOC X-Ray report?

[Answer copied from the live FAQ during the build]

What happens during the private 60-minute Results & Interpretation Session?

[Answer copied from the live FAQ during the build]

Which X-Ray should I choose? Can I explore more than one?

[Answer copied from the live FAQ during the build]

Is the AOC X-Ray therapy, diagnosis, or a psychological assessment?

[Answer copied from the live FAQ during the build]

What happens after I choose my X-Ray?

[Answer copied from the live FAQ during the build]

The future favors
the aligned.

See what's producing it.

Start with the lens that best matches the situation, question, or dynamic you want to understand more clearly.

Not ready yet? Take the free Mini X-Ray

Work With Me

How to work with me.

The problem is rarely what they think it is.

Most leaders and high performers come to me because something important is working, but costing more than it should. A decision they can't seem to make. A pattern that keeps repeating. A level of success that somehow still doesn't feel right.

Because when you are inside the system, it's difficult to see the system. That's why we don't begin with advice. We begin with an X-Ray.

Geoffrey Schmidt

Client voices

What becomes possible when the pattern becomes visible.

“Geoff was extremely important during a crucial time in my professional journey. His ability to provide clarity and foster resilience has been invaluable.”
Alessandra GiffuniFractional CMO
“Working with Geoff has been a life-changing experience. I now feel aligned, focused, calm, and confident in my purpose and next steps.”
Kimberly ZorrillaPresident, Kiros Inc.
“He is knowledgeable in his craft and can speak to the technical psychology of it all but more importantly, he can translate that into an actionable process for the client.”
Marc GoodmanPresident, Asoti Sound

Start here

The family of AOC X-Rays™

Each AOC X-Ray™ reveals the patterns shaping your decisions, behavior and results. Particularly the ones that are difficult to see from inside your own system.

Flagship

AOC Leadership X-Ray™

See what changes when the pressure is on.

Reveals the hidden patterns shaping your decisions, conversations, trust and execution under pressure.

Personal alignment

AOC Alignment X-Ray™

See what your success may be hiding.

Reveals where you are aligned, where you are compromised, and what that gap may already be costing you.

Partnerships

AOC Partnership X-Ray™

See where the partnership is aligned, and where it isn't.

Reveals where shared direction is strong, and where unspoken patterns may be quietly shaping the partnership.

Current engagements

Work directly with Geoffrey.

The right engagement depends on what the X-Ray reveals, what needs to change, and how closely we need to work together.

Private advisory

Private Advisory

One-on-one strategic work with a small number of founders, executives, and principals. Private, confidential, and built around the patterns, decisions and pressures that are hardest to see from inside your own situation.

Engagements are structured quarterly and begin with an AOC X-Ray™.

Inquire about Private Advisory →On the contact form, select Private Advisory.
Geoffrey speaking on stage
Speaking & executive programs

Speaking & Executive Programs

Keynotes, workshops, and executive programs for conferences, leadership teams, retreats, and organizations. Built around the AOC Framework™ to reveal the hidden patterns shaping leadership, decisions and performance under pressure.

Inquire about Speaking →On the contact form, select Speaking & Executive Programs.

In development

The work is expanding.

The AOC Framework™ was built to travel beyond one-on-one work. Two new pathways are currently being developed.

Status: in development

Aligned Leadership Course

A cohort-based leadership program for people ready to install the AOC Framework™ into how they think, decide, lead, and operate under pressure.

Join the waitlist →On the contact form, select Aligned Leadership Course waitlist.
Status: in development

AOC Framework Certification

A selective path for advisors, consultants, facilitators, and organizational leaders who want to learn and eventually apply the AOC Framework™ inside their own work.

Join the certification waitlist →On the contact form, select AOC Certification waitlist.

Not sure where
to start?

Start with the X-Ray.

You do not need to know what the problem is before we begin. The point of the X-Ray is to see what is actually happening first.

The AOC Framework™

You don't have a strategy problem.

Most high performers don't lack ambition, discipline, or intelligence. They're not short on tactics. They've read the books. Hired the coaches. Built the plans.

And still, something doesn't move.

Geoffrey Schmidt

The misalignment

That's not a strategy failure.

The deal closes but the partnership falls apart. The company scales but the founder burns out. The revenue hits but the life doesn't feel like theirs.

That's a misalignment, between what you're building on the surface and what's actually driving you underneath. The AOC Framework is how you see it. And once you see it, you can't unsee it.

The invisible system behind every result

Two operating tiers. Seven layers.

The four you can't see driving the three you can. Every result is produced twice: first by your operating system, then by your actions. The Alignment Operating Core reveals the system beneath the action.

The AOC Framework diagram

Why most people stay stuck

New strategy. Same identity. Same result.

Most people spend their entire lives optimizing Layers 5, 6, and 7, Behaviors, Actions, Outcomes, while Layers 1 through 4 run unchecked underneath.

It's not a willpower problem. It's not a knowledge problem. It's an alignment problem. The conscious tier can only produce what the subconscious tier permits.

The AOC Framework doesn't add more to your plate. It shows you what's already on it, and why some of it was never yours to carry.

How this shows up in my work

The lens everything passes through.

Every client engagement I lead runs through the Alignment Operating Core (AOC) Framework™, whether we name it or not.

When I work with a founder who can't figure out why their company keeps hitting the same ceiling, we're not starting with strategy. We're mapping the operating system underneath the strategy.
When I build a behavioral profile for a hiring decision, I'm reading the seven layers, because a résumé only shows you Layers 5 through 7, and the ones that determine long-term fit are 1 through 4.
When I design an alignment process for a leadership team, I'm looking for the gaps between their stated values and their operational values, because that gap predicts every conflict they'll have before it happens.
The framework isn't something I overlay onto a situation. It's the lens everything passes through. My clients feel the shift before they can name it. That's by design.

The AOC family of X-Rays™

See your
operating system.

The AOC family of X-Rays™ all map seven layers in a single diagnostic, surfacing the alignment gaps that strategy alone can't reach.

About Geoffrey Schmidt

Where it began.

Most people who do this work started with a theory. I started with a scar.

Geoffrey Schmidt

Act I · The wound

I know what it feels like to have your identity built by someone else.

I grew up in a small seashore town in Massachusetts. On paper, it looked like a postcard. In practice, it was a classroom in what happens when the people around you decide who you are before you get to decide for yourself.

The bullying wasn't dramatic. It was constant. Small, repeated, daily. The kind that doesn't leave bruises but rewires the way you walk into a room for the next thirty years.

Identity isn't something you're born with. It's something that gets installed. Sometimes by you. Usually by everyone else.

At eighteen, I made the first real decision of my life. I left. Not in anger. In clarity.

Act II · The reinvention

Moving to Florida wasn't relocation. It was the first alignment act.

I earned the rank of Eagle Scout. I knew what it meant to take an oath and live by it. I knew what it meant to have a code. What I didn't have yet was a self I had chosen.

Florida was a blank canvas. For the first time, I could test a hypothesis I had been carrying quietly for years:

If identity can be installed from the outside, it can also be redesigned from the inside.

Act III · The laboratory

Seven businesses. Three exits. One obsession.

The first one that became serious was Florida Surf Lessons. There was an eighty-five-year-old woman who came in for a lesson. She had wanted to surf her entire life. By the end of that morning, she had stood up on a wave. She walked off the beach a different person. Not because of the wave. Because of what the wave gave her permission to believe about herself.

That was the moment I realized I wasn't in the surf business. I was in the identity business.

Then came Florida Salt Scrubs. What started as a single product ended up in Disney, Walgreens, CVS, and Whole Foods. But the whole time, I was also advising. Quietly. Privately. Seven businesses later, the pattern was undeniable: the actual work was always developing the person standing in front of me.

Act IV · The convergence

I lived it first. Then I studied it. Then I systematized it.

Harvard Medical School executive education in the neuroscience of leadership. NLP Master Practitioner. Clinical hypnotherapy certification through HMI. Paul Ekman Group METT Advanced. NCI behavioral profiling. Twenty years in martial arts across Aikido, Shotokan Karate, and Brazilian Jiu-Jitsu.

Most people see that list and read it as a resume. I read it as a map.

The AOC Framework wasn't invented in a conference room. It was excavated from twenty-five years of lived experience and two decades of studying why it worked.

Act V · The subtraction

The question that changed everything wasn't about leadership. It was about a glass in my hand.

I had been drinking casually for thirty years. Not destructively. Not dramatically. Just consistently. Once I started studying the neuroscience, I couldn't unsee it.

Who could I be without it?

What sobriety gave me was something I didn't know I was missing: unfiltered ownership and authenticity. Every decision, every reaction, every conversation, fully mine.

That's also why sober leadership became part of the work I do with the people I advise. Not because sobriety is the answer for everyone. But because I know what it costs to wonder, and I know what's waiting on the other side of finding out.

Along the way

The invitation

Now it's
your turn.

If any of this resonated, there is one next step. You will leave with a clearer read on where you, your leadership and or partnership is aligned and where it isn't.

Prefer to talk first? Get in touch directly

Contact

Get in touch.

Something brought you here. Tell me what it is.

I'll respond personally within two business days.

Which diagnostic(s) are you interested in?
What are you interested in?
Waitlists you want to be included on

Thank you.

Geoffrey will respond personally within two business days.

Prototype: on the live site this is AttractWell's own contact form.

Geoffrey Schmidt

Advisory services worldwide. Based in Boca Raton, Florida, serving leaders, founders, executives, and organizations globally.

“I'm so grateful to work with Geoffrey. He has been a total game-changer. His guidance, insight, and straight forward approach have helped me gain clarity, strategy, and serious momentum in my business.”
Nicole FontaineVice President, Colliers
“THIS guy is special -- more people need to know there are honest characters doing great work out here.”
JJJ.J RajuSenior Director, APEX Advisors, Inc